The New Networker

Social and professional networking has really taken the Internet by storm. LinkedIn, the largest of the US professional networks, has more than 20 million professionals from around the world, representing 150 industries. There are many smaller professional networks such as BizNik, FastPitch networking and Xing just to name a few. Recruiters and corporate recruiters were the first ones to jump on the professional networking bandwagon. Examine the top “connected” folks on these sites and you will still find an overwhelming number of them in the recruiting field. And it is no wonder, before the days of business networking - the recruiters always carried the largest rolodexes. Online networking created a new platform for recruiters to tap not only the folks in their network, but also the contacts in their network. Private wealth managers also account for a healthy segment of this user base. These folks spend a large portion of their day cultivating new clients and landing one produces significant fees.

Recently, a new breed of online networker has emerged – the ‘power networker’. The power networker doesn’t tap into his network to sell his/her product line. The power networker doesn’t tap into his/her network to find potential candidates. The power networker in fact doesn’t sell anything to contacts in his/her network. Rather, the power networker derives revenues from simply having amassed the collection of contacts. How does the power networker make money?

(a) The old fashion Internet way – Ad revenue. Pretty amazing that we treat ‘old fashion’ in Internet-speak as advertising revenue but so it goes. For the power networker to earn advertising dollars he/she invites their network over to platform that provides them a share of the advertising revenues. Xing has put together a great platform for doing just that – creating a true partnership between the social networking site and the creator of the network. Facebook and LinkedIn both have group functionality and this resource has been leveraged by the power networker to collect users and then bring them over to another site that provides them revenue. Given people affinity for joining social and professional networking sites joining yet another one is not a far stretch. A similar approach (even easier) is to drive ones social network traffic to ones own site where advertising revenues could be earned. [it should be noted that we found a number of power networker’s home pages are actually their social network profile].

(b) The business developer. This clearly is the favored approach and most likely the reason that professional networking exists – to help drive business. For the power networker with rolodexes exceeding 10k professionals, the odds are the person that you are seeking is in their rolodex. Requests are made to power networkers throughout the day requesting introductions and access to their rolodex. The power networker is entitled to ask the requestor for a fee in exchange for making the introduction. Though this functionality is not built into the traditional professional networks, these fee based transactions are occurring and are growing in frequency and size.

(c) Referral Fees from 3^rd parties. As anyone who has purchased a lead list before could attest to – just obtaining a name is valuable. Zoominfo, Hoovers and Spoke are just some of the firms that provide contact information (of course for a fee). Well, the power networker also has valuable contact information and could easily leverage their network. Of course the power networker needs to be careful how many times they tap their network for promotional purposes but it is a great source of revenue. Many online publications derive lots of revenue from dedicated emails, sponsored promotions and newsletters. The power networker has access to the same base of users and in many instances outweighs the smaller publications.

If you missed the boat on buying up 1800 telephone numbers, registering thousands of domain names, or setting up an offshore development company, chances are you are too late to become a power networker. We are already seeing a significant amount of cross over in terms of contacts from power networker to power networker. But, as new people are joining social and professional networks everyday it shouldn’t take long for anyone to amass enough of an online network to drive some real revenue.

LinkedIn Lion Taps Salesconx to Monetize Network

NEW YORK- April 14, 2008--Salesconx.com, the online business referral marketplace today announced that Moshe Weiss, a master rainmaker and leading networker with over 16,000 direct business connections, has joined the Saleconx Partnership Program to monetize his network.

Salesconx helps businesses drive more revenue by providing a platform for qualified lead and deal generation by leveraging the 17 million sales professionals in the United States. The member base currently consists of 1,800+ frontline experts across numerous industries and disciplines including finance, banking, real estate and business services. These members are compensated for introducing qualified decision makers in their individual networks to other Salesconx members seeking these connections.

"Salesconx is all about delivering added value to the sales cycle - from the buyer, to the seller and the decision maker," said Evan Sohn, CEO of Salesconx. "Shortly after launching, we were approached by companies who wanted to deliver similar value to their members. This served as the foundation for our Partner Program."

The Salesconx Partner Program was launched this past March to make the platform more accessible to new sales, marketing and small business professionals. The partners consist of small businesses and networking individuals interested in adding value to their network by providing their members, users or contacts with the opportunity to buy and sell business referrals on Salesconx.com. Salesconx Partners are looking to help their existing contacts drive more business, while profiting from these relationships they have cultivated over several years.

In a world of web 2.0, sales 2.0, social and professional networking, Weiss is a new breed of networker. In past a truly “connected” person has a few thousand relationships. Weiss by leveraging and focusing on online networking tools has amassed an online ‘rolodex’ of over 16,000 professionals. Moreover, Weiss spends his time cultivating and nurturing his contacts. “These aren’t merely names in a list,” said Weiss, “I spend most of my day communicating with my contacts, listening to what relationships they are seeking, and helping them grow their business.” By leveraging Salesconx, Weiss is now earning income while helping his connections drive revenue for their business and for themselves. “I am always looking for new ways to bring value to my network,” Weiss continued. “By inviting my contacts to join Salesconx I am now enabling them to drive revenue for their business and for themselves.”

About Moshe Weiss
As a master rainmaker and leading networker with over 16,500 direct business connections on LinkedIn alone, Moshe Weiss (http://mosheweiss.com) is always looking for ways to support and offer value-added benefits to his network, especially with people whose companies and products have a stake in the successful rollout of Relationship Capital. Interested networkers looking for a way to monetize their contacts can join Moshe on Salesconx at http://www.salesconx.com/mosheweiss.php?reff=1003. Join Moshe’s growing network here.

About Salesconx
Salesconx, Inc., the leading marketplace for business referrals, provides an online platform for qualified introductions, pay-for-performance deal generation and appointment setting. Salesconx has helped small businesses, sales professionals and marketers across the country drive more business, adding more clients and customers in a broad range of industries and disciplines including financial services, banking, computer services, real estate and marketing services. Visit Salesconx at http://www.salesconx.com.

Brainstorm Host Monetizes contacts using Salesconx

I was interviewed recently by the host of Brainstorm (www.brainstormbusinesspodcast.com) Penny Haynes, who also happens to be a successful member of Salesconx.com. Listen here: http://quikonnex.com/search/displayenc_pop.php?itemid=30609.

Penny is actually the founder of Online Communities Magazine (http://www.OnlineCommunityMagazines.com).

Thanks Penny.

Does Salesconx Really Work?

Since launching this past fall, many of my former sales and marketing colleagues have asked me ‘does Salesconx really work?’ Despite my conviction the ability to prove my theory of Salesconx was a bit limited.

Meet Nat Silverman. Nat is a telecommunications sales rep in NYC selling for nearly 20 years. Though Nat is typically limited to selling a single product line (a T1 line or telco equipment) Nat has a wealth of experience in telecommunications and general IT services.

“I realized that there were better opportunities for me to make money by leveraging my network,” Silverman said. “I am always trying to play the role of business consultant to my clients, advising them on services outside my company’s service portfolio.”

Silverman did what ever good sales person is supposed to do – he listened to his customer. He asked questions about what additional products or services his contacts were interested in, these products ranged from marketing materials to web services to telephone equipment. In understanding the immense value of these conversations, of these opportunities, Nat was able to make over $1,700 dollars in a few short weeks by listing his customers requirements on Salesconx.

After his first post was quickly sold, he posted a few more and watched the bids roll in. After a week of posting “Connections for Sale” on the site, he was over $1,700 richer - but he wasn't the only one benefiting. According to Nat, “Of course I’m making money and building my network and repertoire, which is important as a business consultant. But equally important, I’m making my clients happy by introducing them to people that they want to work with.”

We are always told that listening to our customer is a key to making a sale – it couldn’t be more true.

The Top 5 (Classy) Ways to Earn Extra Money on the Internet

As a professional (and of course I take liberty when using that term) how could I leverage the Internet and the billions being transacted on the Internet to make some extra money. I am not about to start selling my kids clothes on eBay nor am I going to start selling online courses to my friends and family. Clearly, I missed out on the opportunity to buy and park domains names – just imagine how much has been made by those smart individuals. If I was more technical I would have set up an offshore development company a few years ago and rode that train – but I didn’t. So what could a regular guy like me do to capitalize on the Internet’s money making opportunities – without being subject to federal investigation by Elliot Spitzer someone else?

Here are my top 5 (classy) ways to earn extra money using the Internet.

1. Take a survey – probably the easiest of the bunch, there are a number of companies that will offer you up to companies to take survey and actual pay you (cash and incentives) for taking surveys. Payment is usually in the form of a company check that is mailed to you via postal mail, usually within a few weeks. But more and more companies are starting to use online payment processors such as PayPal - which is great because it means that you’ll usually receive your reward much faster. The Paidsurveyonline presents the compensation details before each survey and you could decide if you want to participate or not.
   
   
2. Candidate referrals – you know someone that might be perfect for a new job, why not get paid for it. Check out Zubka for potential opportunities. On this site, companies post their job openings and the referral fee they are willing to pay for a successful referral. Fees are in the thousands are dollars as it is generally a percentage of the targeted salary (just like a recruiters commission). I saw this morning fees ranging from $2,000 to $7,000 for referring candidates. If you have a strong network of people why not go thru the Zubka site and see if you have any potential matches.
   
   
3. Blogging – it’s no secret that any blogger can make money. Setting a blog is easy and free, especially with simple platforms like BlogSpot and Word Press. As long as you’re writing about interesting, compelling things, you’re guaranteed at least a bit of traffic to your blog on a regular basis. With traffic, come the opportunities to monetize traffic – many popular bloggers are making hundreds, if not thousands of dollars a month just by blogging about the things that they’re interested in. Google Adwords is a great place to start.
   
   
4. Expert yourself – while freelancing is certainly open to just about everyone with a skill in demand, it could be quite trying to find clients and the time to consult. But what about spending an hour or so every now and then. Do you have knowledge or an expertise that someone would want? There are expert networks such as Gerson Lehrman and Bitwine they will compensate you for providing your advice to another party. Of course someone has to be willing to pay you for your time but thanks to the Internet these folks are getting aggregated to make your opportunity for consulting fees even greater.
   
   
5. Monetize your relationships – similar to the expert networks, there is a growing opportunity to leverage and monetize your business relationships. Just like Zubka will pay you for referral potential candidates, companies such as Salesconx (self promotion) will compensate you for introducing your business relationships to potential buyers. Fees vary depending on the type of transaction from a $25 appointment with a decision maker to a $2,500 success fee for a consummated deal. Didn’t your client just tell you they were looking to replace their telephone system or evaluate a new public relationship firm? Those relationships are worth real money on Salesconx.

While the Internet is crawling with MLM, get rich quick gimmicks and online courses to get rich quick MLM and gimmicks there are a handful of reputable and high class ways to earn some extra money leveraging the Internet. I don’t think you’ll retire on any one of these methods but earning an extra $1,550 in 5 days (see my next Blog) leveraging ones relationships doesn’t sound too shabby either.

The Top 5 (Classy) Ways to Earn Extra Money on the Internet

As a professional (and of course I take liberty when using that term) how could I leverage the Internet and the billions being transacted on the Internet to make some extra money. I am not about to start selling my kids clothes on eBay nor am I going to start selling online courses to my friends and family. Clearly, I missed out on the opportunity to buy and park domains names – just imagine how much has been made by those smart individuals. If I was more technical I would have set up an offshore development company a few years ago and rode that train – but I didn’t. So what could a regular guy like me do to capitalize on the Internet’s money making opportunities – without being subject to federal investigation by Elliot Spitzer someone else?

Here are my top 5 (classy) ways to earn extra money using the Internet.

1. Take a survey – probably the easiest of the bunch, there are a number of companies that will offer you up to companies to take survey and actual pay you (cash and incentives) for taking surveys. Payment is usually in the form of a company check that is mailed to you via postal mail, usually within a few weeks. But more and more companies are starting to use online payment processors such as PayPal - which is great because it means that you’ll usually receive your reward much faster. The Survey Club presents the compensation details before each survey and you could decide if you want to participate or not.
   
   
2. Candidate referrals – you know someone that might be perfect for a new job, why not get paid for it. Check out Zubka for potential opportunities. On this site, companies post their job openings and the referral fee they are willing to pay for a successful referral. Fees are in the thousands are dollars as it is generally a percentage of the targeted salary (just like a recruiters commission). I saw this morning fees ranging from $2,000 to $7,000 for referring candidates. If you have a strong network of people why not go thru the Zubka site and see if you have any potential matches.
   
   
3. Blogging – it’s no secret that any blogger can make money. Setting a blog is easy and free, especially with simple platforms like BlogSpot and Word Press. As long as you’re writing about interesting, compelling things, you’re guaranteed at least a bit of traffic to your blog on a regular basis. With traffic, come the opportunities to monetize traffic – many popular bloggers are making hundreds, if not thousands of dollars a month just by blogging about the things that they’re interested in. Google Adwords is a great place to start.
   
   
4. Expert yourself – while freelancing is certainly open to just about everyone with a skill in demand, it could be quite trying to find clients and the time to consult. But what about spending an hour or so every now and then. Do you have knowledge or an expertise that someone would want? There are expert networks such as Gerson Lehrman and Bitwine they will compensate you for providing your advice to another party. Of course someone has to be willing to pay you for your time but thanks to the Internet these folks are getting aggregated to make your opportunity for consulting fees even greater.
   
   
5. Monetize your relationships – similar to the expert networks, there is a growing opportunity to leverage and monetize your business relationships. Just like Zubka will pay you for referral potential candidates, companies such as Salesconx (self promotion) will compensate you for introducing your business relationships to potential buyers. Fees vary depending on the type of transaction from a $25 appointment with a decision maker to a $2,500 success fee for a consummated deal. Didn’t your client just tell you they were looking to replace their telephone system or evaluate a new public relationship firm? Those relationships are worth real money on Salesconx.

While the Internet is crawling with MLM, get rich quick gimmicks and online courses to get rich quick MLM and gimmicks there are a handful of reputable and high class ways to earn some extra money leveraging the Internet. I don’t think you’ll retire on any one of these methods but earning an extra $1,550 in 5 days (see my next Blog) leveraging ones relationships doesn’t sound too shabby either.

Supplementing Your Income

At a local conference I got into a discussion with a mortgage broker dealing in commercial real estate. He confided in me that he hasn’t been selling much lately and was looking to supplement his income while still working in the real estate market.

I am hearing this question more and more often these days. And, it is a common problem not limited to a downturn in the economy. No matter how high one climbs on the workplace ladder, folks are regularly looking for additional or supplemental income sources. It could be the CEO of a large company that sits on the board of directors of other companies, to the administrative assistant who works on the weekends in a retail store. Man (and woman’s) inability to satiate material desires has created a secondary income market – not related to second income family but a regular second income for professionals.

Online marketplaces like eBay have made it easy for anyone (even an experienced and educated professional) to sell merchandise on the Internet. I know a successful executive at a big finance firm who is selling environmentally friendly light bulbs on eBay. I know another executive at a recruiting firm who makes extra income buying and selling used books online.

So, my advice to the mortgage broker is not to go out and start selling trinkets from around his house on eBay (leave your wife’s glass animals alone for now) but rather, focus on an asset you could leverage. Let me beat around the bush for a moment. I have around 20 years of experience in technology marketing. One would hope that my knowledge is an asset that I could leverage to not only create marketing strategies for my current employer but moreover it is an asset that someone is willing to pay for my advice, opinion or strategy. Not too long ago we would call this a consultant where a company would engage my services for one to three months and I would produce numerous reports, presentations, etc. Thanks to the internet there are “expert networks” where experts are folks like me (presumably far better) and the buyers are companies seeking to gain access to expert knowledge and experience. I signed up for one of these networks and lo and behold I was paid a few hundred dollars to give my advice on email marketing to an investment firm. I provided quality service (or at least I think so) and the buyer got what they wanted without needing to engage me with a retainer, out of pocket expenses, travel, etc.

Now, perhaps the mortgage broker isn’t an expert on urban affairs or corporate construction – nor would anyone expect one to be. But what a mortgage broker has that is valuable are top level relationships with numerous companies in numerous industries. As a broker, you have sold or are trying to sell to businesses of all sizes from startup companies to midsized to large enterprises; from travel agencies to law firms to high tech companies. A broker also has high level relationships inside these companies as they are dealing with the decision maker, the CEO, the owner or the controller. Don’t you think that there are companies, marketers and other selling professionals that would pay for access to these folks? What if you actually knew that your client needed to outsource the IT services or would be interested in getting a Coffee vendor - would that knowledge be valuable to the vendors that provide those services? We think so.

Salesconx has created a market for this very transaction. Mortgage brokers are a great source of warm leads and introductions to many small businesses and they are willing to spend money for simply getting an email introduction. Check out the hundred of posts of businesses seeking introductions in specific geographic area, or why not post up one of your past clients who would be open to taking your call. In the latter case you set the price for the introduction so why not take it for a spin.

You might not retire on the income you get from Salesconx, but a 5 minute email introduction it is certainly worth your time. We have a dental lab that is paying $50 for introductions to dentists and a telecommunications and security company in Illinois paying $500 to meet and close business with a company needing their services, and the list goes on. We have seen a mortgage broker post that their client needs an IT consulting firm and earned $200 after selecting 1 of the 4 companies that offered money for the introduction. These transactions are occurring daily with professionals just like you. And if you feel like you missed the boat well good news, the need for businesses to drive new business is also insatiable. See you online.